Friday, March 2, 2012

Beauty breakdown: Elle STYLE360 Monopoly by Junk Food F/W 2012

We all know Junk Food as maker of vintage and fun t-shirts. This year they collaborated with different designers (including out fave Staci Igel from Boy meets Girl) to create visual narrative of wealth and trappings of it.
This show required thinking on ones feet, since it had make up and hair change in the mid of the show. More on that as we go along...

This show was delightful mix of models and personalities alike. Young singers, actresses and reality personas walked runway together. Look we came up with was really flattering and fresh on all of them.
 First part of the show was kept minimal, beautiful skin, strong defined brows (with an amazing Beauti Control brow grooming trio), bronzed skin and vibrant orange lips.
To ad extra little glow, I have placed clear BC gloss on the top of their eyelids for extra sparkle, but it also served as segue to second look.
Designers had the idea of transitioning first look by having black smoky eye with glitter on the top of it for the second.
I have already divided my team into black cream crew and glitter crew to be ready to pounce on the models as they changed for the second look.
Since hair change and clothing change is happening at the same time, after observing the rehearsal I knew that it is close to impossible to create beautiful transition with black in such short amount of time (mere seconds) while models is constantly moving in panic of clothing change.
Yes, we could have done it, but it would be sloppy and read like a mistake, I am too vain to send something like that down the runway ha ha ha.
So I came up with "gloss already on the eye" idea right there and then and proposed it to the Junk Food people and they loved it. I know, I know....what brilliant idea ha h aha

So disaster averted, my assistants sighing in relief waited for model change armed with fun gold glitter.
First look was  glossy eye with with nice sharp brow, and then transitioned into rich gold glittery fest that finished the show quite nicely.
We even had Junk Food mascot walking the show (no glitter applied on the pooch), and he had a little diva moment too. It was fun energetic show!

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